As a big fan of typography and graphic design, and with her background as an art historian and writer, Bella was keen for her website to be something a little special and different from the norm.

Previously, her typographic concept had been achieved with text oriented at all sorts of weird and wonderful angles, locked into JPG files by a previous developer. So, while it looked kind of cool, it was far from practical, near impossible to update, and a nightmare for SEO. Far from ideal. Bella wanted to keep the crazy typography, but needed the site to be super easy to update with new articles, blogs and reviews.

We rebuilt the site with the same core concept, but now the text is super easy for Bella to update in the backend – exactly as you should expect from any WordPress-based site. Rather than locking the text into predefined angles, the typographic wizardry is now achieved by tracking the user’s mouse (or finger on a mobile), and gently moving the text around as they browse the page. Pretty wild. Too often, as designers, we hear “I like that idea, but it’s too out there” – not this time! Bella is an absolute champ. It’s quite something to have a website where your text playfully moves as the user reads it… pretty weird, and certainly unique.

There’s also some really nice static typography for the blog and post titles, which carefully balances and spaces the letters based on the size of the featured image. There’s also a neat implementation of the classic Isotope mechanism, so all the posts on the website can be filtered dynamically from the homepage.

You can have a proper look at the live website right here – https://bellakesoyan.art/