After having a decent briefing with the client, we can make a start with the branding & identity process and start brainstorming ideas. We keep things pretty loose in the initial stages, so nobody gets bogged down in anything too specific, and hopefully come out with a number of different approaches for the new branding that we think are exciting and appropriate.
These ideas are then presented for discussion and review, after which it’s usually pretty clear what they like (or don’t like) and which identity concept is going to work best for their business. We then build upon these foundations, polishing it up as we go with a specific colour palette and a number of different formats for different occasions – such as the website logo, business card, or other printed materials.
This branding and identity process is usually the starting point for a whole new website design – so it’s always a great start to get the graphical concepts right, and then the elements from this feed into the online design strategy.
Of course there’s still plenty of people that come to us looking for a logo alone, or want some minor adjustments done to an identity that already exists. We’re happy to get involved at any level of the process, and we have the expertise to understand and adjust previously established brand guidelines when needs be.
If you have any questions about branding and identity design for your business, please don’t hesitate to get in touch. You can send us a message using the contact form here, or call us on 01442 386 211.