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Branding

Your brand is more than a logo. It is the first impression a potential client gets, from your website, your business card, the way you sign off an email. Done well, a strong identity builds trust before you have said a word. At Design House we have been crafting brand identities for businesses across Berkhamsted, London and beyond since 2013. From first-time founders to established businesses ready for a refresh, we bring the same rigour and creative energy to every brief.

What you get

  • Primary and secondary logo variants (horizontal, stacked, icon-only)
  • Colour palette with hex, RGB and CMYK values
  • Typography specification
  • Brand usage guidelines
  • File formats for web and print (SVG, PNG, PDF, EPS)

Our process

Every project starts with a proper briefing. We want to understand your business, your clients, your competitors, and where you want to go. From there we work through four phases.

1. Discovery and strategy

We dig into what makes your business distinct. Who are you talking to? What feeling should your brand evoke? This is not box-ticking, it is the foundation everything else is built on.

2. Concept development

We generate a range of initial visual directions, keeping things intentionally loose at this stage so there is real room to explore. Each concept is presented with rationale so you have a clear basis for discussion.

3. Refinement

Once a direction lands, we develop it in detail, building out the colour palette, typography and visual language that make your brand consistent across every touchpoint. We show things in context (business card, website header, social profile) so you can see how it actually works.

4. Delivery

You get a complete brand identity package ready to use across digital and print.

Where AI fits

We use AI tools during the early concepting phase, generating mood boards, exploring visual directions and rapidly iterating on ideas before committing to detailed work. You see more options, faster. The craft and judgement is still ours; the pace is just better.

Common questions

Do I need a full rebrand, or can you update my existing logo?
Both. We are happy to refine or modernise an existing identity, or start from scratch. We will give you an honest view on which makes more sense for your situation.
Should I sort out branding before building a website?
Ideally yes, the branding informs everything from colour palette to visual tone of the site. That said, we regularly tackle both together, which keeps the two in sync from the start.
How long does a branding project take?
A focused logo and identity project typically takes 3 to 5 weeks from briefing to final delivery. Larger projects take longer, and we will give you a realistic timeline upfront.
What does it cost?
See our rates page for current pricing. We are transparent about costs from the start, with no surprises.

Got a project in mind?

Send us a message, or call one of us directly on our mobiles. If you are in Berkhamsted, or anywhere in Hertfordshire really, Sean is in the Berkhamsted studio and is probably your best bet on 07752 964 078. If you are up in North London and would rather meet in person, give William a ring on 07989 199 030.

Introductory chats are free of charge, with no obligation attached at all.

Will and Sean outside the Design House studio in Berkhamsted

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