Your brand is more than a logo.

It’s the first impression a potential client gets — from your website, your business card, the way you sign off an email. Done well, a strong identity builds trust before you’ve said a word. At Design House, we’ve been crafting brand identities for businesses across Berkhamsted, London, and beyond since 2013. From first-time founders to established businesses ready for a refresh, we bring the same rigour and creative energy to every brief.

Our Process

Every project starts with a proper briefing — we want to understand your business, your clients, your competitors, and where you want to go. From there, we work through four phases: 1. Discovery & Strategy We dig into what makes your business distinct. Who are you talking to? What feeling should your brand evoke? This isn’t box-ticking — it’s the foundation everything else is built on. 2. Concept Development We generate a range of initial visual directions, keeping things intentionally loose at this stage so there’s real room to explore. Each concept is presented with rationale so you’ve got a clear basis for discussion.

3. Refinement Once a direction lands, we develop it in detail — building out the colour palette, typography, and visual language that make your brand consistent across every touchpoint. We show things in context (business card, website header, social profile) so you can see how it actually works. 4. Delivery You get a complete brand identity package ready to use across digital and print. Depending on scope, this typically includes:

• Primary and secondary logo variants (horizontal, stacked, icon-only)
• Colour palette with hex, RGB and CMYK values
• Typography specification
• Brand usage guidelines
• File formats for web and print (SVG, PNG, PDF, EPS)

AI-Assisted Concepting

We use AI tools during the early concepting phase — generating mood boards, exploring visual directions, and rapidly iterating on ideas before committing to detailed work. You see more options, faster. The craft and judgement is still ours; the pace is just better.

Frequently Asked Questions

Do I need a full rebrand, or can you update my existing logo? Both. We’re happy to refine or modernise an existing identity, or start from scratch. We’ll give you an honest view on which makes more sense for your situation. Should I sort out branding before building a website? Ideally yes — the branding informs everything from colour palette to visual tone of the site. That said, we regularly tackle both together, which keeps the two in sync from the start. How long does a branding project take? A focused logo and identity project typically takes 3–5 weeks from briefing to final delivery. Larger projects take longer — we’ll give you a realistic timeline upfront. What does it cost? See our full rates page for current pricing. We’re transparent about costs from the start — no surprises. Got a project in mind? Get in touch via the contact form, or call the Berkhamsted Studio on 01442 386 211. We offer a free 45-minute consultation with no obligation.