To get the ball rolling, we discuss with you all the functionalities you’re looking to achieve, what you’re trying to promote, say, do or sell through the website. We then disseminate this into a series of page designs (sometimes referred to as a sitemap) that we can go through and discuss together. These are most commonly presented as PDFs or even flat A3 plans. This is a great way to explore different ideas and aesthetics. Sometimes we call these ‘digital sketches’ – with the deliberate intention to keep things a bit rough and loose, so can really delve into all possibilities and get creative. We both went to art school, sorry.
The flat plan process continues with plenty of input from the client, until we have a solid and practical looking visual for how the new website is going to look and function. Once we’ve finalised all the flat plans and you’re signed them off, we set about building the real website. This is done on a little hidden test link that only we can see. As it comes together you’ll be given a link to the test site, so that you can see how things are beginning to feel in the digital realm, and give some more feedback if things aren’t quite right.
It’s not unusual for us to make some adjustments when we see how things work at this stage, but generally speaking the site is built out exactly as planned. We do plenty of testing for different devices, but also encourage clients’ to test the website on as many devices as they can get their hands on, pads, phones, laptops etc. Once it’s been fully tested and polished up to perfection it’s launched!