AI & SEO Optimisation

Why we check everything by hand

There is no shortage of tools that will scan your website and produce a long list of problems. We use them too. They are a starting point, not an answer. When we ran one across our own site, it confidently told us to add a specific piece of markup to two pages. Following that instruction would have meant publishing structured data describing content that was not on those pages, which is exactly the sort of thing Google issues manual penalties for. The same report flagged a contact form as broken. It was working perfectly. The tool simply could not run JavaScript, so it saw a fallback message that no real visitor ever sees. Two wrong findings out of seven. If we had run that report across our client sites unchecked, we would have made sixty websites worse and billed for the privilege. So every finding gets verified against your actual site before it goes anywhere near a quote. It is slower. It is also the entire point.

What we actually change

Most of the work is structural and invisible to you, which is why so few people do it properly. We make sure every page tells search engines what it is about, rather than describing your navigation menu. We publish your business details, locations and services in the format Google and AI assistants read. We fix the broken links, compress the images that are slowing your pages down, and write the descriptions that appear underneath your listing in search results. Then we look at the content itself. AI assistants quote reasoning, not service lists. A page that answers a real question in its first two lines gets surfaced. A page that lists what you offer, with no explanation of why it matters, does not.

What we will not sell you

There is a lot of noise in this area at the moment, and a lot of it is being sold confidently. The clearest example is a file called llms.txt, which is widely promoted as a way to tell AI systems about your site. Google has said publicly that Search does not use it. Their own search advocates have compared it to the old keywords tag, and independent tracking suggests the overwhelming majority of these files are never requested by anything. If you want one, we will add it in five minutes at no charge, but we are not going to put it on an invoice. The same goes for guaranteed rankings, guaranteed traffic figures, and scores from SEO tools presented as though they came from Google. They did not. We report against things you can check yourself.

How it works

1. Audit. We review your site properly, code included, not just the public pages. You get a plain English report of what we found, what it means for your business, and what we would do about it. No jargon, and nothing in it that we have not verified. 2. Quote. A fixed price, based on the actual findings. Because the diagnosis happens first, there are no surprises later. 3. Fix. Usually two to four weeks, depending on what the audit turns up and how busy the studio is. We agree a date with you before we start, and your site stays live throughout. 4. Evidence. A before and after summary using measures you can independently confirm, plus a list of checks you can run yourself in under a minute.

Does this work for sites we did not build?

Yes. Most of what we do here is standard WordPress and Shopify work, and we are just as happy improving somebody else's build as our own. If we find something structurally wrong that is outside the scope of this work, we will tell you plainly rather than quietly working around it. Occasionally the honest answer is that a site is old enough that rebuilding costs less than patching, and if that is the case we would rather say so than take the money.